According to the Outdoor Advertising Magazine, outdoor mobile billboards have as high as a 97% recall rate. As opposed to traditional billboard advertising, mobile billboards have the power to attract more people on the move. Compared to static billboards, the mobile choice provides advertising to people who may have missed it the first time. Mobile billboards are usually the one, prime message seen in an area that isn’t cluttered by ten other billboards. This means people will pay more attention to the mobile message because their heads aren’t being filled with a number of other advertisements.

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— Outdoor Advertising Magazine